News / 3.05.2017

CAROSELLO 3000 AND ROSSIGNOL EXAMPLE OF CO-MARKETING AT PROWINTER

Not only have super snow falls arrived at the end of the season, but also great news for the ski area of Livigno has come from Prowinter, a B2B tradeshow dedicated to mountain sports that has taken place in Bolzano during the past few days. Thanks to the collaboration with Rossignol, Carosello 3000  has received the “Best Partnership” Award among  the winter world companies.

The partnership between Rossignol and Carosello 3000 has been seen as an example of co-marketing between two snow world companies having the same goals: to increase the number of funs of the snow world, to involve them in cutting-edge initiatives and to invest in innovation in the world of skiing. During the winter the two companies have collaborated on a number of fronts: digital technologies and marketing automation, safety projects for both on-piste and off-piste skiing and various events.

Alessio Meda - General Manager of Rossignol Italia: "It is a great pleasure for Rossignol to be in partnership with Carosello 3000. Rossignol wants to join strong partners, with a clear, cutting-edge vision of the future of the ski and mountain world. We want to invest time and resources in conveying together the ski world to its 2.0 version. It is clear that Carosello 3000 is working in this direction, and it is the same for the Rossignol Group and so ... "

Camillo Bertolini - Marketing Manager of Carosello 3000: "Along with Rossignol we have identified important projects to be realized in the territory. Both companies have a future-projected vision of winter sports. Both of us believe that skiing needs new impulses and that products and services need a constant updating. Mountain tourism is facing a crucial moment, and synergies between companies will be an essential factor in the challenges of the future.”

A special mention has been made of the event “Soul 7” Day. This three-day freeride gathering, from 17 to 19 March 2017, was all about off-piste skiing, excursions with Alpine Guides from Livigno, live music, staying together and freedom.

And it is just the freeride world that both Rossignol and Carosello 3000 has been watching with particular interest over the last few years. While Rossignol continues to innovate the products, Carosello 3000 is devoting itself to offering new services to the funs of fresh snow. The latest one is "Powder Slopes" (ski slopes left ungroomed: https://www.carosello3000.com/freeride/powder-slopes), which guarantees a safe and innovative approach to off-piste skiing.



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