The prize has been given yesterday evening, during the ceremony at the “Palazzo di Regione Lombardia” in Milan. The project “MY LIVIGNO – Easy Smart & Live” obtained the highest points both from the jury and the online vote.
Livigno has won the first prize of the "Digital Award - The Courage of Innovating, Tourism Edition 2016" in the Smart Destination category as a resort that had the courage to invest and innovate in tourism thanks to digital. The award, which awarded the best projects of the year in terms of innovation, was promoted by the Lombardia Region in collaboration with Unioncamere Lombardia and Meet The Media Guru.
The prize ceremony took place on the evening of Thursday, December 1st, 2016 at the Auditorium Testori of Palazzo della Regione Lombardia in Milan. To receive the award, the staff of the Marketing and Communication office of Tourism Board Livigno together with Alea's technical and digital team.
The Tourism Board Livigno used the contact points of the tourist with the destination, all along the travel steps, from the research of information before the travel, till the booking and during the travel on site, and after the holiday once back home, in order to create MY LIVIGNO - Easy Smart & Live.
Besides identifying the touch points, APT Livigno has promoted various focus groups with stakeholders to gather their opinions on how to improve the tourist experience. The result is a complete picture that has led to the creation of digital tools and services available to both tourists and operators. In particular, a responsive website has been developed with an evolved experiential navigation system, a mobile App that interacts with the user in Livigno, live info on news, weather conditions, snow, ski lifts, webcams and local transport, the Livigno Card with the tourist proposals differentiated according to the target, the Livigno social wall, the operator area.
The project MY LIVIGNO - Easy Smart & Live received the highest approval from the online vote, which was open to everyone, and by the technical jury. This recognition is added to the "Marketing & Sales Challenge" for the "DigitalTransformation" section, won by Livigno in September in Milan for the #ScuderiaFerrariOnIce project and in second place as "Best Ski Resort 2016" obtained in Bregenz (Aut) last November , where Livigno won in the categories Kindness / Friendliness, Authenticity, Wellness Offer, Natural Environment, Tranquility / Relaxation.
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