Dorothea Wierer in a 10-second TV spot on Eurosport
Livigno presents itself to international sportsmen and sportswomen through a television campaign on Eurosport.
The 10-second spot, which presents the summer season of Livigno, will be broadcast during sporting events offered by Eurosport in March.
The Biathlon World Championships in Oslo are the highlight, but also cycling, the Alpine Ski World Cup and the Biathlon World Cup.
The spot, realized by Life Circus, presents the summer season in Livigno and has as ambassador Dorothea Wierer, the Italian biathlon athlete.
That’s a targeted investment to attract many fans from Russia, German and Nordic countries who want to spend an active and dynamic holiday in the summer.
"Dorothea Wierer gave us a lot of satisfaction and the season is still not over - said Luca Moretti President of Apt Livigno - Therefore we thought she was the right person for this pan-European campaign on Eurosport."
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