News / 29.06.2021

SPORTY AND CASUAL: LIVIGNO INTRODUCES THE NEW MADE IN ITALY CLOTHING COLLECTION

In Livigno, where shopping is a true  temptation thanks to exclusive boutiques, mono-brand stores, and local artisans' workshops, a new project has started with the aim of enhancing handmade products made-in-italy, and 90% handmade, from prints up  to the details of the seams.

A direct expression of Italian style and creativity, the new collection is closely linked to the values of Livigno, such as sport and nature, but also refinement of the product, authenticity and originality for a selection of garments that combines attention to details, style, quality and comfort.

In collaboration with the visionary, designer and sportsman Yuri Scarpellini, founder of renowned brands of streetwear and creator of the sport style collection DAI DAI DAI, Livigno launches a new collection designed to meet the needs of athletes and not, who choose the Little Tibet for the wide range of outdoor activities, which can be practiced at any age and level, both in winter and in summer, but also for its high altitude refuges, its alpine huts or adventure parks, all to be explored with the right outfit.

From this need was born a collection signed by Livigno, available at a selection of stores in the area. The collection consists of a technical line, complete with undershirts, jerseys, shorts and k-way to reduce air friction and ensure better performance to runners and cyclists, including gravel and mountain bikers.

The casual line instead is aimed at all lovers of comfort and includes for example t-shirts, sweatshirts, hoodies and pants ideal for feeling comfortable and in complete freedom of movement. Finally, the streetwear line, which winks at the casual, but is dedicated to young people, who are rediscovering the pleasures of active holiday in the mountains.

In addition, the new collection includes a line dedicated to accessories, including for example socks and caps for running and cycling, but also sleeves for bikers  in different combinations of colors, ideal to complete the outifit, and always have everything you need during sports activities.

Designed to ensure the correct execution of the movement, the garments of the new collection are worn by the athletes of the Livigno Team who choose this location for their training in the mountains.

For locals and travelers visiting the Little Tibet, the garments can be found at the following shops  at a price excluding VAT: Punto Sport Ski Trab located in via Ostaria 399; Lapponia Sport located in via Prestefan; Silene Sport in via Isola 53, Zinermann Sporting in via Plan 21, The Bike Store in via Domenion 101.

"We are very proud to launch our new collection that sees Livigno in the forefront in the promotion of Made-in-Italy, counting on a selection of 90% handmade garments” says Luca Moretti President and CEO of APT Livigno. A project on which we have put head and heart and that has seen in Yuri an ideal companion of adventure, he has made possible the birth of an all-Italian collection that reflects our identity combining comfort, quality and style".

The collection is available at the Aquagranda center and can be viewed on the website:

www.livigno.eu/abbigliamento-ufficiale-livigno


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